Delivery Methods
LIVE VIRTUAL TRAINING
Join interactive sessions via Zoom/Teams. Engage with trainers and peers in real-time, access recordings post-session, and complete hands-on activities remotely. Ideal for global teams or those seeking flexibility.
FACE-TO-FACE ON-SITE TRAINING
Experience immersive learning at your organization or our training center. Benefit from in-person networking, practical demonstrations, and tailored group exercises. Perfect for team-building and role-specific skill development.
Course Overview
Artificial Intelligence (AI) is transforming how media and content are created, distributed, and consumed. This course explores the latest AI-driven tools and methods that empower professionals to generate written, visual, and audio content at scale, while maintaining creativity and brand voice. Participants will learn how AI enhances storytelling, automates routine production tasks, and opens new opportunities for personalization and engagement in journalism, marketing, and digital media. By the end, learners will be equipped to strategically integrate AI into their content workflows, balancing innovation with ethical responsibility.
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Course curriculum
Module 1: AI in Media Landscape
Module 2: AI Tools for Content Creation
Module 3: Workflow Automation
Module 4: Audience Insights & Personalization
Module 5: Creative Collaboration with AI
Module 6: Ethics & Copyright in AI Media
Module 7: Analytics & Performance Forecasting
Module 8: Future of AI in Content Industries
Key Takeaways
Who should attend this course?
Do You still need more help? contact our Program Enrollment Specialist
Nada Al-Awfi
Reply “JOIN
Artificial Intelligence in Media and Content Creation
” to get started!
General FAQ
Are there any prerequisites to join?
Most courses are open-entry and require no prior training. For advanced or technical programs, we may recommend specific background knowledge or work experience, which will be stated in the course outline.
Will participants receive certification?
Yes. Upon successful completion, participants receive a Turning Point Training Institute Certificate of Completion, issued and attested by the KHDA (Knowledge and Human Development Authority) upon request. For customized on-the-job programs, participants may also earn CPD-accredited points, recognized by professional bodies internationally, also upon request.
What do Turning Point courses focus on?
Our courses are built for real-world impact through an On-the-Job Training (OJT) delivery model. We focus on field-relevant skills, actual workplace scenarios, and job-specific outcomes—ensuring participants apply what they learn directly within their day-to-day roles. Training is not limited to the classroom; it’s embedded into real tasks, real tools, and real-time operations to maximize relevance and retention.
Can Turning Point courses be converted into academic credits?
In select cases, participants may be able to use their training experience as part of a Prior Learning Assessment (PLA) process to earn academic credit at a university. Turning Point acts as a facilitator—we help you document your learning, align it with academic standards, and prepare submissions. However, we do not guarantee credit transfer. Final decisions rest entirely with the admitting university, based on its internal criteria, policies, and case-by-case evaluation.
