Delivery Methods
LIVE VIRTUAL TRAINING
Join interactive sessions via Zoom/Teams. Engage with trainers and peers in real-time, access recordings post-session, and complete hands-on activities remotely. Ideal for global teams or those seeking flexibility.
FACE-TO-FACE ON-SITE TRAINING
Experience immersive learning at your organization or our training center. Benefit from in-person networking, practical demonstrations, and tailored group exercises. Perfect for team-building and role-specific skill development.
Course Overview
Sales and marketing are the engines of business growth, requiring professionals to master both persuasive communication and data-driven strategies. This course provides participants with practical tools to improve customer engagement, close deals, and design effective marketing campaigns. Through case studies, simulations, and hands-on exercises, learners will explore modern sales techniques, digital marketing essentials, and customer relationship management. The program emphasizes measurable results and equips professionals to align sales and marketing functions for maximum impact.
Course curriculum
Module 1: Fundamentals of Sales & Marketing — roles, alignment, and modern trends
Module 2: Consultative Selling — needs analysis, relationship building, and trust-based approaches
Module 3: Negotiation & Closing Skills — strategies to overcome objections and secure agreements
Module 4: Marketing Strategy — segmentation, targeting, positioning, and campaign design
Module 5: Digital Marketing Essentials — SEO, social media, content, and analytics
Module 6: Customer Relationship Management — tools, CRM systems, and data-driven engagement
Module 7: Integrating Sales & Marketing — ensuring alignment for consistent messaging
Module 8: Capstone Project — design a sales plan and marketing campaign for a real scenario
Key Takeaways
Who should attend this course?
Do You still need more help? contact our Program Enrollment Specialist
Nada Al-Awfi
Reply “JOIN
Sales And Marketing Training
” to get started!
General FAQ
Are there any prerequisites to join?
Most courses are open-entry and require no prior training. For advanced or technical programs, we may recommend specific background knowledge or work experience, which will be stated in the course outline.
Will participants receive certification?
Yes. Upon successful completion, participants receive a Turning Point Training Institute Certificate of Completion, issued and attested by the KHDA (Knowledge and Human Development Authority) upon request. For customized on-the-job programs, participants may also earn CPD-accredited points, recognized by professional bodies internationally, also upon request.
What do Turning Point courses focus on?
Our courses are built for real-world impact through an On-the-Job Training (OJT) delivery model. We focus on field-relevant skills, actual workplace scenarios, and job-specific outcomes—ensuring participants apply what they learn directly within their day-to-day roles. Training is not limited to the classroom; it’s embedded into real tasks, real tools, and real-time operations to maximize relevance and retention.
Can Turning Point courses be converted into academic credits?
In select cases, participants may be able to use their training experience as part of a Prior Learning Assessment (PLA) process to earn academic credit at a university. Turning Point acts as a facilitator—we help you document your learning, align it with academic standards, and prepare submissions. However, we do not guarantee credit transfer. Final decisions rest entirely with the admitting university, based on its internal criteria, policies, and case-by-case evaluation.
